Can I come to your office?
Paul Fife Design is a home-based business. Although some clients do meet at my office, most meetings take place where I travel to the client's place of business. After a first meeting or two, it is rare we need to have a sit down meeting. Most communication is done by phone, fax and email. If you do need to meet, please call for an appointment.
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How do you work with clients on a project?
How I work:
- Analyze what the client’s needs/ problems are
- What is the market client is trying to reached?
- What current media icons can we use to align with this target market?
- Developing approaches through a series of concept sketches
- Review meeting to determined best solution
- Refine solutions
- Present to client. (Option) in a dynamic environment with multi media.
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What are some of your great accomplishments?
- Univison news rooms sets: LA, NY Houston
- Mac trucks national product launch/ dealer’s show
- Over 300 corporate event designs
- National housewares award design winner
- Exceptional stage performer: vocals
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How do you work as a freelance art director?
- Seek to release the latent talent within staff
- Encourage that talent on a personal level through brainstorming around client message and therefore becoming a team building process.
- Deep understanding of human motivations and that of each generational group's needs/wants
- Translate the silent market needs/wants and their unspoken communication message into marketing strategies and solutions.
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